Anthropologie: Her in Mind

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DESCRIPTION

To drive the focus back to its customers’ needs, Anthropologie created a campaign called, “Her in Mind.” Their internal creative director reached out to me to help direct and produce this video for their next team event.

PRE PRODUCTION

First, I worked with the creative director to fine tune the budget and overall creative for this project. Than, I was task to staff the needed crew positions and the logistics for this shoot.

PRODUCTION

We filmed this on a set that was built at Anthropologie’s head quarters. It was a one day production shoot that was filmed on the Canon 5D MKII.

POST PRODUCTION

I was given creative control over how to piece all of the individual interviews into a single narrative; and with minimal amount of revision needed, the client was extremely happy with the final product. Editing, color correction, and final audio mixing was done by me.

CLIENT

Anthropologie